“Don brings you the cool, clean line of international design.”
Furniture items are shot like works of sculpture, coming in and out of focus against a minimalist white background. Mahogany arm rests blend with patterned fabric. Shots of chairs are overlaid with a cool jazz soundtrack.
These New Zealand made chairs and recliners were very desirable during the 1960s-70s. When New Zealand clamped down on imports with a host of regulations, it presented an opportunity for local production. Don furniture was a manufacturer that succeeded in the wake of this development.